Partnering with quality diaper suppliers opens up new opportunities for efficient wholesale business growth
As the global market for maternal and child products continues to expand, selecting reliable diaper suppliers has become a key strategy for channel players to build competitive advantage. As an imported diaper solution expert with 20 years of industry experience, we help our partners achieve sustainable growth in diaper wholesale through accurate high-end product positioning, a global supply chain network and a full-cycle service system.
1.Accurate high-end market positioning to create a differentiated product matrix
We focus on high-end diaper business layout, strictly follow the Derma test, SGS, CE, HALAL, EAC and other certification standards. The product R&D team invests more than 15% of annual sales in technological innovation, forming three core advantages:
- Medical grade raw materials: SGS-approved natural organic cotton top layer, breathability increased by 40%;
- Intelligent Core Technology: Self-developed sixth-generation water-absorbing structure can keep the surface dry for up to 12 hours;
- Ergonomic design: 12 sizes developed in collaboration with professional design team, perfectly adapted to the growth curve of children aged 0-6 years.
This strategic positioning has enabled us to serve wholesale customers with an average price premium of 25-35%, and we have established significant brand recognition in Southeast Asia and the Middle East.
2.Globalized supply chain ensures efficient business delivery
As a diaper supplier industry, we have established a complete vertical supply chain system:
- Multi-regional production bases: 2 factories in China, one warehouse on Vietnam (Hanoi) and one branch in Russia ( planning) to achieve complementary production capacity;
- OEM for Multiple demands: provide OEM service for different collocations, package style and so on;
- Flexible production model: without MOQ for BB Kitty Brand baby diapers.
After the supply chain upgrade in 2020, our emergency order response speed will increase by 60%, and we will continue to maintain the TOP5 position in the Vietnam customs clearance efficiency ranking.
3.Empowering full-cycle services to build deep partnerships
Unlike the pure transaction model of traditional diaper suppliers, we are creating a “3D service model” for diaper wholesalers:
- Market Diagnosis: We conduct in-depth regional market research twice a year and provide customized reports including competitive analysis and pricing strategy.
- Channel Development: Equipped with a multilingual sales team, we help clients negotiate with KA stores and build distribution networks.
- Digitization: We provide 12 types of marketing tools such as social media material packages, product videos and VR display solutions free of charge.
In the Southeast Asia market, this model helped a partner increase channel coverage from 37% to 82% in 18 months.
4.Success cases that demonstrate business value
Up to now, we have brand agents that covered for more than 20 countries, mainly in Central Asia, Southeast Asia, Africa and so on, and many customers make money under our leadership and conduction, from 1*40 HQ container to now 200*40 HQ container. But we continued expand the world marketing and we plan:
- Middle East cooperation: Planning to establish a network of distributors on Middle-East Area;
- South America E-commerce cooperation: As the global bloom in e-commerce, we plan to establish e-commerce system in South American;
- Southeast Asian warehouse to warehouse overseas: As the rapid increase in Vietnam marketing, we plan to establish warehouse to provide convenient ways for local distributors.
These practical experiences make us deeply understand the operating logic of different regional markets, and we can quickly graft mature methodology for our partners.
5.Collaboration process and exclusive support from BB Kitty diaper supplier
We design a four-step start-up program for new partners:
Demand analysis meeting (1-3 business days);
Sample testing and market feedback (2-4 weeks);
Sign an annual framework agreement;
Launch joint marketing promotion: baby wet wipes, shampoo, lotion tissue, toy cars, breast pump and other multiple promotional products that you can choose.
During the opportunity period of 6.2% annual growth in the global mother and baby industry, choosing to cooperate with a professional diaper supplier will be a key decision in upgrading your business. We look forward to building an efficient and win-win diaper wholesale ecosystem through resource integration and value sharing.
Contact our regional manager now to get the exclusive market entry program!